Knaggs Guitars builds instruments that speak. Loudly. Soulfully. They’re not mass-produced—they’re personal, intentional, and dripping with character. When we connected, I saw that they needed a site that matched that energy. Something clear, clean, and rooted in the same craftsmanship that goes into every neck joint and finish.
I run Decibel Media solo. No team. No outsourcing. When you hire me, you get me. Every sketch, every build, every tweak is handled directly—so what we make together actually feels like you.
Starting With What’s Already Working
Knaggs didn’t need a reinvention—they needed clarity. Their guitars already had strong personality. My job was to step aside and let the design reflect that. I pulled their color palette straight from their finishes (Charcoal Burst, Aged Scotch, Sunflower). The font pairing is subtle: dialed in to balance grit with polish. Even the layout was built like a good mix—quiet enough that the instruments can sing.
Smart UX That Doesn’t Try Too Hard
No fluff. No “look-at-me” animations. Just good navigation, product pages tuned for search engines, and performance that works on mobile—where their audience lives.
I Approach Design Like Music
I’ve been a drummer pretty much my whole life, and that rhythm still shows up in how I design. I think in transitions, dynamics, pacing. A site isn’t static—it should move like a well-built setlist. Knaggs lives in that same headspace: tone, feel, identity.
The Collaboration Hit All the Right Notes
Joe and the Knaggs crew? Total pros. No ego, no micromanaging—just a shared respect for process and vision. We kept things lean and tight. They knew who they were, and I helped bring that to life digitally without putting unnecessary fingerprints on it.
Final Thoughts
If you’re a creator—whether you make guitars, run a nonprofit, train dogs, or build community—your site should speak your language. I don’t do templates. I do tailored. I do lived-in. I do design that feels like the artist behind it.
Knaggs reminded me how powerful clarity can be. The build was smooth. The vibe was right. And the final product hit exactly where it needed to.
